Get a Wriggle On
Back in 2014 I stumbled across a mobile app which had a similar ethos to Independent Kitchen called Wriggle. We both started in Bristol, we both had a passion for supporting independent businesses and most importantly, we both had an appetite for good food.
Wriggle offers limited-time deals on independent food and drink establishments in Bristol, Brighton and Cardiff. This not only helps the wallets of those of us who love to eat out but also the partner restaurants and cafés who don’t necessarily have the marketing budget to promote themselves.
I am currently completing a part-time Masters in Business and I have to admire the business model of Wriggle. To fill empty tables, restaurants can provide a discount that is only available to Wriggle users. The business can choose their own offer, select the times at which the offer is available and the regularity with which they work with Wriggle, giving them complete control over their offering.
For the customer, it’s a chance to discover independent food and drink businesses that they may not previously have tried: and to support local businesses rather than opting for one of the regular deals that they may find for chain restaurants.
Since downloading the app I have purchased numerous falafels and platters from the Bristol establishment that is Biblos, enormous burgers from Burger Joint, dinner and theatre tickets from the Alma Tavern, coffee and a full bike service from Roll for the Soul and a plethora of vegan delights from the Spotless Leopard.
On occasion Wriggle also offers tickets for comedy and theatre performances, giving you the opportunity to have dinner and a show for a steal whilst feeling all warm inside for supporting local businesses and artists.
Since it’s infancy in 2014 I have witnessed the app becoming more stable, user-friendly and it now offers the ability to purchase deals a few days in advance. It also has an excellent referral scheme (get £3 off your 1st Wriggle below) as well as a form to suggest your favourite eateries. There is also an ambassador scheme which offers a £30 voucher if you put Wriggle in contact with a restaurant manager who signs the business up to the program.
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